Logitech For Creators and Blue Microphones launch “Creator Incubator: UpNext,” a talent search for up-and-coming creators who want a chance to be mentored by social media star and serial entrepreneur Josh Richards. From August 24, creators in the U.S. and Canada from all backgrounds and passions are encouraged to submit a video on blueupnext.com.
As part of UpNext, 20 creators can win cash and Logitech and Blue products worth $25,000 but only one creator will get an opportunity of a lifetime to work with Richards, who is also Logitech’s new Creator-In-Residence. The one winning creator will also be featured on “Creator Incubator,” a multi-episode web series that follows Richards as he mentors creator hopefuls on how to take their content to the next level, build their brand and engage with their audiences.
“Logitech For Creators believes in an inclusive place that fosters innovation for all creators from first stream to mainstream,” said Meridith Rojas, Global Head of Entertainment and Creator Marketing, Logitech For Creators. “An important component of creating that community is pairing creators at different stages of their journeys to encourage collaboration and mentorship. UpNext is the opportunity for anyone to apply to be mentored by Josh and his network in our Creator Incubator series. We look forward to highlighting a range of creators across all platforms and passions.”
With a social media presence of 41.3 million followers, 19-year-old Richards’ experience as a leading creator is unquestionable. Richards is a podcaster, actor, recording artist and entrepreneur who has invested in projects and co-founded companies that are shaping the creator community, including influencer management company TalentX, venture capital fund Animal Capital and production company CrossCheck Studios in conjunction with Mark Wahlberg.
“I’ve had the benefit of mentors across many industries and hard knock lessons as a creator,” said Josh Richards. “Now that I have the platform and privilege, I want to give back, share my experience and help creators innovate, grow and build their brand.”
This six-week talent search kicks off with a call for video submissions from August 24 through September 5, followed by two weeks of community voting, where creators can engage their followers tohelp vote them through to the next stage. On September 12, the top 20 creators with the most votes will win:
- Blue Yeticaster ($199) — ultimate streaming studio setup with Yeti mic, Radius III shockmount and Compass premium microphone boom arm.
- Logitech StreamCam ($169) — bring your story into focus with StreamCam, premium HD webcam for livestreaming and content creation.
- Logitech G PRO X Wireless with Blue VO!CE ($199) — a wireless headset designed in collaboration with top esports athletes and engineered for precision audio.
- Green screen ($159)
The top 20 creators will then have the opportunity to share why they want to work with Richards, and go through another round of community voting to land at a shortlist of 10 creators. The top 10 creators will receive an additional $1,000 cash prize each, and one lucky creator will receive coaching from Richards, to be announced early October.
Logitech For Creators is a brand extension of Logitech that helps all creators pursue their passions by unlocking their extraordinary potential and ability to shape culture. We celebrate creators and put them at the heart of everything we do, and support them with our products and services. Logitech For Creators brings together Blue Microphones, Mevo and Streamlabs, brands that have always served creators with their tools. For more information, go to logitech.com/creators
For more information on Creator Incubator: UpNext and to submit your video, go to blueupnext.com
