CHALLENGE

Gathering consumers at research facilities for focus groups isn’t always feasible; marketers need options that provide efficient, cost-effective ways to engage with hard to reach respondents. FocusVision faced the challenge of enabling remote focus group participation. They also needed to improve the quality and reliability of video and audio recording for clients and respondents.

SOLUTION

FocusVision sends thousands of Logitech HD Webcams to research participants worldwide and uses Logitech cameras internally. Logitech webcams feature Logitech Fluid Crystal Technology for smoother, sharper, clearer video that makes viewing and reviewing interviews and focus groups easier.The Logitech HD Webcams enable market research clients to conduct remote and online focus groups with high-quality video and audio for efficient transmission, analysis, and archiving of content.